Double Wear Stay-in-Place Foundation

Over 55 shades. 24-hour staying power. The #1 foundation in the US.*

Wear confidence. Double Wear Makeup is the fresh matte foundation that looks flawless whatever comes your way. 24-hour wear. Oil-free. Controls oil all day. Sweat-, heat- and humidity-resistant. Lifeproof, waterproof foundation. 24-hour color true.

Liquid foundation in a wide range of shades that flatters all. Won’t look grey on deeper skintones.

Unifies uneven skintone and covers imperfections—buildable, medium to full coverage foundation.

Feels lightweight and so comfortable, you won’t believe it’s long wear. No touch ups needed.

Our best foundation for long wear, Double Wear is the makeup that keeps up—no matter where your day takes you. Apply once and don’t think twice.

Find your perfect shade: Choose your skin’s intensity level (from light to deep) and undertone (cool, neutral or warm).

HOW TO DETERMINE YOUR UNDERTONE
Undertone is the way your bare skin looks and behaves. Which one sounds most like you?

Cool (C) undertones: Bare skin has a rosy tone and burns easily in the sun.

Neutral (N) undertones: Bare skin is more even toned, not too pink or golden.

Warm (W) undertones: Bare skin has a golden or olive tone and tans easily in the sun.

*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Makeup Product Unit Sales, 12 months ending October 2021.

BENEFIT
24-hour wear. Flawless, natural, matte foundation.

COVERAGE
Medium-to-Full Coverage Foundation, Buildable

FINISH
Matte, Waterproof Foundation

FORM
Liquid

FORMULA FACTS
24-hour wear: our best foundation for long wear
24-hour color true
24-hour non-creasing
Waterproof foundation
Matte foundation
Sweat- & humidity-resistant
Transfer-resistant
Controls oil all day
No caking
No settling into fine lines or pores
No poring
No streaking
Oil-free
Dermatologist-tested
Non-acnegenic; won’t clog pores
Liquid foundation
Free of synthetic fragrance
Gluten-free
Free of parabens, phthalates, sulfites, drying alcohols, mineral oil—and animal-derived ingredients