Introducing 3 universal mini eyeshadow palettes, each palette features 9 seductive variations of the sexiest nude shades designed to be worn by absolutely everyone. Created to suit every skin tone and eye color, each palette contains an incredible shade range: From buttery mattes, super-shimmery...

Bake Without the Cake! The Huda Beauty Easy Bake Loose Powders are inspired by Huda’s strong belief that the technique of baking is a key step to a flawless finish while ensuring long-lasting, melt-proof makeup. This extremely light and silky texture blends seamlessly into...

SUPERFINE 3D SPARKLE FOR FACE & BODY. INTENSE DIAMOND-DUSTED EFFECT. Give it to me quick: A one-of-a-kind diamond-dusted highlighter that applies like a 3D glittering veil, delivering pure, show-stopping sparkle all over the face and body. Tell me more: Shimmering 3D formula that’ll leave your...

Weightless, show-stopping, creamy powder highlighter for a buildable glow that lasts.   CREAMY, LONG-LASTING. ENDLESS WAYS TO GLOW FOR FACE + EYES. Give it to me quick: Weightless, longwear cream-powder hybrid highlighters that range from subtle dayglow to insanely supercharged in solos and expertly...

93% said lips look fuller & more plump* 97% said delivers instant results* 97% said lips feel moisturized* WHAT IT IS Instant plumping, lasting fullness, extreme hydration! This breakthrough gloss delivers both immediate and long-term plumping results with scientifically-proven, advanced lip volumizing technologies. The...

93% said lips look fuller & more plump* 97% said delivers instant results* 97% said lips feel moisturized* WHAT IT IS Instant plumping, lasting fullness, extreme hydration! This breakthrough gloss delivers both immediate and long-term plumping results with scientifically-proven, advanced lip volumizing technologies. The...

This extra-strength instant & long-term lip plumper is now available in 4 juicy shades for an extra kiss of color! We pushed limits to the max to create a lip plumping formula so powerfully effective, it’s not for plumping rookies. You’ll see and feel...

Swipe on for a sunkissed and healthy-looking complexion all year! Our hint-of-a-tint, easy to use sticks are perfect for cheeks and lips. Just one swipe, blend and you are good to glow! This solid tint is formulated with Fruit Extracts for superb antioxidant protection...

Innovative and hydrating solid cheek tint formulated with a pH reactive pigment for a flush of colour unique to you!

Gogotint Cheek & Lip Stain Bright cherry tinted lip & cheek stain WHY WE LOVE IT Turn on the sass with this bright cherry red tinted lip & cheek stain! Our precise lip applicator glides right on lips for a juicy burst of color...

What it is: A bright cherry tinted lip and cheek stain. What it does: Turn on the sass with this kiss-proof, long-wearing, bright cherry red tinted lip and cheek stain. The precise lip applicator glides right on lips for a juicy burst of color...

Lip in full bloom!Watch your lips & cheeks bloom with the most luscious flush you can get from a bottle! Our precise applicator glides on a rustic, romantic color that lasts all day. The non-drying formula applies & builds easily and feels lightweight &...

Pink-lemonade tinted lip & cheek stain Fresh, playful pink-lemonade shade Longwearing & non-drying Smudge-proof & transfer-proof WHY WE LOVE IT Longwearing color lets you play ALL DAY! Play up your lips & cheeks with the most delightful flush you can get from a bottle!...

This iconic rose-tinted lip stain was created for an exotic dancer in the 1970s and has since soared to cult-fave status. Our doe foot applicator glides right on lips & blends over cheeks for a gorgeous look in seconds. The kiss-proof color lasts for...

A lightweight, tinted lip balm for glossy, hydrated, & extra kissable lips throughout the day!

Reveal a dewy glow instantly and over time with this niacinamide-infused highlighting serum, formulated without mica, glitter, or pearls. This first of its kind highlighting skincare + makeup hybrid helps visibly brighten skin and deliver an effortless glow instantly and over time, while helping...

Hydrate skin and tighten pores at once with the ultra-gentle Watermelon Glow PHA + BHA Pore-Tight Toner for supple, smooth skin. An essential part of any good skin-care routine, toners help prep and plump skin to readily absorb the rest of your routine. Our...

Hydrate, plump & balance skin with our new whipped gel cream moisturizer that fills each skin layer with long-lasting, plumping hydration for a dewy glow. Skin-Balancing. Quick-Absorbing. Non-Greasy. Meet your new favorite moisturizer in a first of its kind refillable jar.  Powerhouse ingredients polyglutamic...

Visibly brighten dark circles and rejuvenate tired, puffy eyes with this potent, yet gentle eye cream. Formulated for use on the whole eye area, our 10% encapsulated vitamin C complex gently releases over time to maximize brightening and minimize irritation. Combined with other illuminating...

Encapsulated BHA + strawberry enzymes visibly reduce pore size over time while mattifying tapioca and rice instantly blur. This serum + primer hybrid helps prolong makeup wear and reduce excess shine for up to 8 hours. Wear under makeup for a natural, satin finish...

MADE TO MOVE WITH YOU! A crease-proof, medium to full buildable coverage creamy concealer that brightens, conceals, and moves with you for a luminous matte, skin-like finish that lasts all day. Key Features: Suitable for all skin types 14-hr crease-proof wear Available in 29...

What it is:A delicate hair perfume, enriched with Mirsalehi honey, formulated to refresh and scent the hair with Gisou’s signature honey-infused fragrance. Hair Type: Fine, Medium, and Thick Hair Texture: Straight, Wavy, Curly, and Coily Hair Concerns: - Dryness - Shine Key Benefits: -...

  What it is: A replenishing eye cream with ceramides and plant oils that delivers long-lasting moisture, visibly restores elasticity, and soothes signs of fatigue. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss of Firmness and...

What it is: This airy, whipped rescue cream, infused with a triple-ceramide blend and five African oils, provides daily moisture maintenance at any age. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Dryness, Fine Lines and Wrinkles, and Loss of Firmness and Elasticity...

  What it is: This antioxidant-rich, peptide-infused serum delivers a bronzy wash of color while boosting skin’s elasticity and supporting healthy barrier function. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Dark Spots, Fine Lines and Wrinkles, and Dullness Formulation: Lightweight Liquid Highlighted...