thebalm

Start spreading the news: your eyes are about to steal the spotlight. With the Ms. Nude York palette, you'll have heads turning and hearts racing in a New York minute. Her 12 sensational shades may be neutral, but they aren't shy -  whether you...

Meet Purse-worthy. A lip gloss that lives up to its name. Luxurious & perfectly pigmented, this glossy finish will leave you turning heads from when you step into the room to the end of the party. Pucker up- your purse deserves this upgrade!  ...

This liquid liner is a home run! Built with a uniquely thin and tapered felt-tip applicator, Schwing gives you careful control over subtle strokes and bold lines. Create winning looks with your choice of rich matte finish or shimmering metallic that won’t smudge, flake...

When it comes to unwanted shine, Sexy Mama comes on strong. This anti-shine translucent powder is formulated with revolutionary, tiny, oil-absorbing spheres to remove dreaded shine, leaving you with a soft, matte finish. So you (and your makeup) are all set!

Good night. Great Morning. Nourish your skin while you rest with our Sleep tight Night Cream. With Algae, Peptides & Turmeric Butter to reduce the appearance of fine lines and wrinkles, your skin will wake up feeling younger, and looking more nourished and refreshed....

Avoid unsightly streaks with Stainiac. Our two-in-one lip and cheek stain gives a natural, light flush to complement any skin tone. Just dab a touch on your cheeks or lips for a kiss of color or use the applicator to layer for a deeper...

Dress up your lashes in a fabulous, new black coat of theBalm Nuit® because you deserve to have a good night!   Take your look from day to night with theBalm Nuit® mascara, a midnight black, bold & buildable formula that’s highly pigmented &...

Tropics®, a cheek-y clean trio for a natural sun-kissed glow. Made with JoJoba Oil, this trio will instantly transform dull skin by delivering effortless luminosity with dimension. Shades:#GlowUp: a subtle peach shimmer for a sun-kissed glow#CoralReef: a matte coral pink for a healthy glow#PerfectTan:...

This jelly is the JAM. Formulated with Camu Camu & Algae, our superfruit under eye super jelly delivers a wide-eyed dose of anti-aging, antioxidant protection, while reducing under eye circles from a night on the town.

Vacay®, a special edition Meet Matt(e) Hughes® lip trio that will last longer than any vacation. With a long-lasting matte finish formula, your color will stay true without being clingy. Comes in shades Charismatic, Persistent, and Adventurous.

Where there’s a Will Powder there’s a way! Inside our Cheek Palette you’ll find four good looking, long-lasting and versatile shades, both easy on the eyes and cheeks. Formulated with soothing plant ingredients like Organic Jojoba Oil and Organic Grapeseed Oil—and without Talc, Synthetic...