Huda Beauty

Introducing the Extra Volume and Lifting Mascara, perfect for achieving full, voluminous lashes that last all day! Our unique formula lifts and separates each lash, adding extra volume for a bold and dramatic look. Say goodbye to flat, lifeless lashes and hello to bold,...

Elevate your look with FauxFilter Luminous Matte! This revolutionary product provides a flawless, matte finish while giving your skin a luminous glow. Say goodbye to dull, uneven skin and hello to a radiant complexion. Achieve a camera-ready, airbrushed look with ease.

Get a natural, flushed look with our Cheeky Tint Blush Stick. With its easy application and long-lasting formula, you can achieve a radiant and rosy glow in seconds. Perfect for those on-the-go, add a touch of color to your cheeks with our versatile and...

Whether you love tight lines, drawing on soft flicks, smudging, or creating fun graphic shapes with your liner, our Creamy Kohl Longwear Eye Pencil will make it happen smoothly and effortlessly! Our ultra-creamy formula gives you time to smudge and smoke your liner before it's...

Super Easy & Precise Application An easy-to-apply, one-sided liquid liner with a super thin 0.03mm brush tip that deposits a continuous amount of product for a precise, one swipe application! Perfect for everyone, from beginners to graphic liner pros! The superfine, firm-but-flexible brush tip...

The ultimate lifeproof, dual-ended eyeliner with a liquid tip one side and pencil on the other. Long-lasting, waterproof, smudge proof and fade proof. Finally, a liner that you can trust to stay put, while remaining super matte and super black. Staying put for up...

WHAT IT IS: Your answer to instant, intense, and dramatic lashes in seconds! The innovative dual-sided brush and formula coat and define every lash for mega curl, immediate length, and extra volume! HUDABEAUTY 1 COAT WOW! makes quick application so easy. Prepare for that...

A hydrating, super sensorial lip plumper in a translucent orange shade that gradually tingles and warms for instantly fuller-looking, juicy lips! Shade Name: Fuego Shade Description:Translucent Orange Key Claims: Unique warm tingling sensation Instantly plumping Instant hydration Key Features: Infused with Sichuan pepper extract & intense...

2 Brushes, 2 Formulas, 1 LEGIT Mascara Our mini LEGIT LASHES Mascara means you can bring your fave mascara with you on-the-go! It’s the same dual-ended, long-lasting, matte black mascara as our OG, but mini size! It delivers major volume, dramatic curl & insane...

WHAT IT IS: A limited edition,18-well eyeshadow palette packed with ultra-pigmented shades and innovative textures – everything you need to create an everyday look, a grunge vibe or sultry siren eyes. This smokey, cool-toned palette is full of wearable and versatile shades from matte...

 BE YOU, DO YOU, FOR YOU Wear the energy you want to attract with this crystal-inspired eyeshadow palette, featuring 18 supercharged shades that are effortlessly easy to blend & layer! Our Rose Quartz Collection has been created to inspire you to glow your...

Unleash Your Fiercest, Naughty Alter-Ego Take your nude infatuation to new heights with this naughty re-imagination of our bestselling New Nude palette. 18 delicious shades in 5 ultra-wearable textures have been harmoniously curated to (un)dress your eyes and empower you to be your most...

Ready for a GLOW up? A beautifully buildable & moisturizing cheek cream stick that instantly melts into skin, glides like a dream & blends so seamlessly, kissing your complexion with a dewy hint-of-tint for major second-skin vibes & a juicy glow! Key Features ·...

Our #FAUXFILTER Color Corrector effortlessly corrects, evens and brightens your undereye with a crease, sweat, and transfer-proof formula! WHAT IT DOES: A creamy, comfortable and sheer formula, our Color Correctors blend seamlessly but have enough impact to correct any discoloration and even the undereye...

New and Improved! #FauxFilter is back with the same full coverage and long-lasting properties, you know and love from the OG formula, but with 24-hour flexible wear, a luminous matte finish AND… it’s fragrance-free! The true filter effect gives instant coverage so seamless that...

Major festival vibes! An easy-to-use, warm-toned eyeshadow palette packed with a variety of party-ready shades and textures, from velvety mattes in sunset hues to dazzling purple sequin-inspired shimmers. NEW! Metallic Marble Dual-toned metallic with a satin shine and fine sparkles. NEW! Crushed Flake Metallics Super...

Lightweight. Dewy Shimmer. Ultra-Fine Pearls. The glow factor is REAL: Boost your luminosity & achieve an effortless, RADIANT complexion with this trio of multi-purpose, pocket-size face palettes, each with 4 illuminating shades (light, blush, medium & deep.) Features: • Fine powders for a soft, lightweight...

Introducing 3 universal mini eyeshadow palettes, each palette features 9 seductive variations of the sexiest nude shades designed to be worn by absolutely everyone. Created to suit every skin tone and eye color, each palette contains an incredible shade range: From buttery mattes, super-shimmery...

Bake Without the Cake! The Huda Beauty Easy Bake Loose Powders are inspired by Huda’s strong belief that the technique of baking is a key step to a flawless finish while ensuring long-lasting, melt-proof makeup. This extremely light and silky texture blends seamlessly into...

Our OG, But BETTER! Now with an extended shade range suitable for ALL skin tones, our iconic, game-changing liquid matte lipstick has also been upgraded to be vegan friendly with the most comfortable, weightless formula! Still easy to apply, velvety and vibrant AF, it...

MADE TO MOVE WITH YOU! A crease-proof, medium to full buildable coverage creamy concealer that brightens, conceals, and moves with you for a luminous matte, skin-like finish that lasts all day. Key Features: Suitable for all skin types 14-hr crease-proof wear Available in 29...

All Day Wear. Transfer-Proof. Smooth AF. MAJOR upgrade alert! Our reinvented Lip Contour 2.0 velvety matte lip pencil is buttery soft, so light on your lips and super easy to use. Features: • 12 universal shades • SO pigmented • Long-lasting • Creates a...