A silicone-free ultra-blurring primer that is good for your skin, and so easy to use! Our Easy Blur Primer is packed with blurring polymers that help instantly control excess oil, smooth texture and blur pores. WHAT IT DOES: This translucent pink jelly-textured primer blends...

This is not a filter! Our Easy Blur Foundation is a weightless, real-life filter foundation that’s ultra-blurring and smoothing for an easy airbrushed finish. With medium-to-buildable coverage for foolproof, seamless, easy application. WHAT IT DOES: This serum-like foundation is formulated with 1.5% skin-smoothing niacinamide...

A green-to-beige cica cream that instantly neutralizes redness and evens skin tone for a healthy, natural look. What makes it unique: This best-selling daily skincare treatment with a creamy texture corrects skin redness on contact and leaves skin with an incredibly natural finish. It...

The Korean secret to a smooth, luminous complexion is yours with Erborian's CC Cream. CC CREAM is your multi-tasking color correcting cream, which helps to enhance skins natural radiance with light but buildable coverage. It contains encapsulated pigments to enhance your skin's appearance, while...

Whether you love tight lines, drawing on soft flicks, smudging, or creating fun graphic shapes with your liner, our Creamy Kohl Longwear Eye Pencil will make it happen smoothly and effortlessly! Our ultra-creamy formula gives you time to smudge and smoke your liner before it's...

Super Easy & Precise Application An easy-to-apply, one-sided liquid liner with a super thin 0.03mm brush tip that deposits a continuous amount of product for a precise, one swipe application! Perfect for everyone, from beginners to graphic liner pros! The superfine, firm-but-flexible brush tip...

The ultimate lifeproof, dual-ended eyeliner with a liquid tip one side and pencil on the other. Long-lasting, waterproof, smudge proof and fade proof. Finally, a liner that you can trust to stay put, while remaining super matte and super black. Staying put for up...

A hydrating, super sensorial lip plumper in a translucent orange shade that gradually tingles and warms for instantly fuller-looking, juicy lips! Shade Name: Fuego Shade Description:Translucent Orange Key Claims: Unique warm tingling sensation Instantly plumping Instant hydration Key Features: Infused with Sichuan pepper extract & intense...

2 Brushes, 2 Formulas, 1 LEGIT Mascara Our mini LEGIT LASHES Mascara means you can bring your fave mascara with you on-the-go! It’s the same dual-ended, long-lasting, matte black mascara as our OG, but mini size! It delivers major volume, dramatic curl & insane...

WHAT IT IS: A limited edition,18-well eyeshadow palette packed with ultra-pigmented shades and innovative textures – everything you need to create an everyday look, a grunge vibe or sultry siren eyes. This smokey, cool-toned palette is full of wearable and versatile shades from matte...

Unleash Your Fiercest, Naughty Alter-Ego Take your nude infatuation to new heights with this naughty re-imagination of our bestselling New Nude palette. 18 delicious shades in 5 ultra-wearable textures have been harmoniously curated to (un)dress your eyes and empower you to be your most...

Ready for a GLOW up? A beautifully buildable & moisturizing cheek cream stick that instantly melts into skin, glides like a dream & blends so seamlessly, kissing your complexion with a dewy hint-of-tint for major second-skin vibes & a juicy glow! Key Features ·...

New and Improved! #FauxFilter is back with the same full coverage and long-lasting properties, you know and love from the OG formula, but with 24-hour flexible wear, a luminous matte finish AND… it’s fragrance-free! The true filter effect gives instant coverage so seamless that...

Major festival vibes! An easy-to-use, warm-toned eyeshadow palette packed with a variety of party-ready shades and textures, from velvety mattes in sunset hues to dazzling purple sequin-inspired shimmers. NEW! Metallic Marble Dual-toned metallic with a satin shine and fine sparkles. NEW! Crushed Flake Metallics Super...

Lightweight. Dewy Shimmer. Ultra-Fine Pearls. The glow factor is REAL: Boost your luminosity & achieve an effortless, RADIANT complexion with this trio of multi-purpose, pocket-size face palettes, each with 4 illuminating shades (light, blush, medium & deep.) Features: • Fine powders for a soft, lightweight...

Introducing 3 universal mini eyeshadow palettes, each palette features 9 seductive variations of the sexiest nude shades designed to be worn by absolutely everyone. Created to suit every skin tone and eye color, each palette contains an incredible shade range: From buttery mattes, super-shimmery...

Bake Without the Cake! The Huda Beauty Easy Bake Loose Powders are inspired by Huda’s strong belief that the technique of baking is a key step to a flawless finish while ensuring long-lasting, melt-proof makeup. This extremely light and silky texture blends seamlessly into...

SUPERFINE 3D SPARKLE FOR FACE & BODY. INTENSE DIAMOND-DUSTED EFFECT. Give it to me quick: A one-of-a-kind diamond-dusted highlighter that applies like a 3D glittering veil, delivering pure, show-stopping sparkle all over the face and body. Tell me more: Shimmering 3D formula that’ll leave your...

93% said lips look fuller & more plump* 97% said delivers instant results* 97% said lips feel moisturized* WHAT IT IS Instant plumping, lasting fullness, extreme hydration! This breakthrough gloss delivers both immediate and long-term plumping results with scientifically-proven, advanced lip volumizing technologies. The...

This extra-strength instant & long-term lip plumper is now available in 4 juicy shades for an extra kiss of color! We pushed limits to the max to create a lip plumping formula so powerfully effective, it’s not for plumping rookies. You’ll see and feel...