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Hypoallergenic*, the Cottontouch™ Powder is Paediatrician and Dermatologist-tested to be free from dyes, parabens, and phthalates. Our Clinically Proven Mildness formula is specially designed for newborns' delicate skin, leaving it comfortable and dry. Blended with real cotton, this powder absorbs up to two times more moisture† than regular powder. For your infant's thinner skin, we only choose high quality ingredients that meet our Best for Baby™ Standards. † vs. regular powder to protect from wetness *formulated to minimise the risk of allergies.