Rouge Pur Couture the Bold

Bold color in one swipe. Ultra-pigmented satin lipstick with buildable shine finish.

What it does:
Our most innovative formula with Red Floral and Grape Oils helps lips feel comfortable and moisturized for up to 10 hours. The signature finish is more reflective than a classic satin but more subtle than a high shine lip gloss. Choose the Bold for a provocative pop of color, daring daytime nude, or striking red lip.

Benefits:

Feels soft and silky on lips
Glides effortlessly onto lips
Up to 10 hour moisturized feel on lips
How to Apply:

Define your lip contours with Touche Éclat All Over Brightening Pen (sold separately) before applying lip color for extra definition.
Remove the cap and twist the bullet to expose the formula.
Apply the lipstick directly to lips